Some businesses begin with a gap in the market. The Aotea Company, the company behind Barrier Buzz, began with a love of a place. And as a destinations magazine that loves to celebrate New Zealand and those who showcase its attributes, we loved finding out more about Barrier Buzz at the recent Auckland Food Show.
For founder Bayard Sinnema, Aotea Great Barrier Island captured his imagination in every sense. Its rugged beauty, independence and strong sense of community became the inspiration for a business built around nature, people and a genuine respect for the island.
That connection is particularly evident in Barrier Buzz, a range of refreshing sodas made with honey sourced from the untouched landscapes of Aotea Great Barrier Island.
Rather than relying on refined sugar, the drinks use honey to provide their sweetness and a distinctive, smooth finish. The range includes Ginger Beer, Lemonade, Cola and the newest offering Raspberry Lemonade – all familiar favourites given a distinctly Aotea island-inspired twist.
Right: The drinks use honey to provide their sweetness
But it’s the story behind the bottle that makes Barrier Buzz interesting. On Aotea, nature isn’t simply a backdrop; it’s part of everyday life. Bees forage the island’s wild landscapes, producing honey that captures something of its environment, while the people who live there have a deep connection to the land and a strong tradition of resourcefulness and community.
The Aotea Company set out to reflect that relationship in what it creates, using sustainably sourced, wild-grown ingredients and working alongside local people and mana whenua.
There is also something appealingly uncomplicated about the idea. Take something naturally good, treat it with care, and don’t overcomplicate it. This means no refined sugars, no artificial nasties, just good, honest fizz with a smooth honey finish.
“When nature makes it better, we don’t mess with it” is the company’s philosophy, and it feels particularly appropriate for a brand born on an island where simple living, self-reliance and respect for the environment are part of the culture.
