For many Kiwis, the Bay of Plenty is synonymous with long summer days, golden beaches and lazy afternoons at Mount Maunganui. It’s a place families return to year after year, where memories are made in the surf, around the campground barbecue and with fish and chips on the beach as the sun dips below the horizon.
But to think of this vibrant region as simply a summer destination is to miss so much of what it has to offer. Beyond this iconic coastline lies a destination bursting with authentic experiences, passionate local producers, unforgettable flavours and genuine Kiwi hospitality, as Lisa Potter recently experienced firsthand.
From the laid-back charm of Pāpāmoa and the buzzy vibe of the Mount, to wandering through avocado orchards, uncovering the secrets of black truffle farming and enjoying some of the finest dining we’ve experienced in years, every stop on our four-day road trip revealed another reason to slow down and embrace something new.
Like many destinations, the Bay of Plenty has weathered its share of challenges in recent times. Yet what stood out most in our (admittedly too short) time here wasn’t what had been lost – it was the warmth of the people, the resilience of local businesses and the collective pride in showcasing everything this remarkable region has to offer.
Whether you’re planning a spring getaway, a summer holiday or a leisurely motorhome escape at any time of year, the Bay of Plenty offers far more than beautiful beaches. Join us as we explore some of the region’s standout experiences, hidden gems and memorable flavours – and then embark on your own tailored journey and compile a personalised list of your favourites.
Aongatete
Aongatete is the kind of place you could easily drive through without a second glance – but that would be a mistake. Like so many of New Zealand’s small rural communities, it’s a reminder to slow down and take in your surroundings. A mere couple of kilometres south of Katikati and nestled amidst orchards and rolling countryside, it’s also an ideal stop over if you enjoy walking tracks and a community that values the nature around them. The Aongaete Forest Project is restoring around 500ha of native forest and the Aongatete section of the Kaimai Mamaku Conservation Park offers short forest walks (suitable for families) to longer half-day adventures which include time relaxing at local swimming holes.
Avocado Tours: Beyond the guacamole
Think you know avocados? Think again. Step behind the orchard gates of Avocado Tours on Walker Road to discover the fascinating history and journey of New Zealand’s favourite superfood, from blossom to harvest. Bombarded with surprising facts and delicious tastings along the way, we loved every moment of experiencing the true passion host Tim Rosamond has for his 3.4ha avocado orchard. Particularly given that he’s less than five years into this new life as an orchard owner and tour guide.
It was on something of a whim that Tim and his partner Michelle Ricou swapped their busy city life and careers as IT specialists for the unknown world of avocado farming. Despite the many unexpected learning curves of this challenging industry, the couple are bursting with enthusiasm and keen to shift people’s understanding of avocados. In fact, Tim’s passion for avocado may well be unrivalled, along with his exceptional guacamole (and yes, he shares the recipe). We recommend the gourmet tour – and prepare to be surprised at just how interesting (and tasty) this experience is. You’ll never shop for avocado’s the same way again – and don’t leave without tasting the avocado, lime and mint gelato. Book your tour at avocadotours.nz
Katikati Bird Gardens: A hidden oasis
Right: Native and exotic birds roam freely around Katikati Bird Gardens
Just a few minutes further along Walker Road lies Katikati Bird Gardens. Step through the gates and you’ll discover a peaceful haven where native and exotic birds roam freely among lush botanical gardens, tranquil ponds, wetlands and freshwater springs. Established in 1976 by local visionary Chris Parker, the gardens remain a labour of love, with more than 1.5km of meandering pathways inviting visitors to slow down, explore and enjoy the serenity. Around every corner there’s something new to discover, from colourful birdlife and whimsical sculptures to secluded garden nooks. Top tip: Spend $2 on a bag of bird feed and you’ll soon find yourself followed by a friendly (and persistent) entourage of peacocks, ducks, chickens and other feathered characters eager for a snack. Visitors with limited mobility can make use of a golf cart, ensuring everyone can enjoy this enchanting slice of paradise. There’s also an onsite café so allow at least a couple of hours to enjoy both the garden and perhaps a Devonshire tea.
Matahui Distillery: Small Batch, Big Character
Set among picturesque rural surrounds, this boutique distillery offers far more than just a gin tasting – it’s an opportunity to meet the people behind the label and experience the stories, craftsmanship and dedication that go into every small-batch creation. Even if you’re not a regular gin or whisky drinker, it’s hard not to be captivated by the process and the genuine enthusiasm of the team. It’s an experience best shared: sampling beautifully crafted spirits and soaking up the relaxed atmosphere, while learning how local ingredients and traditional techniques combine to produce award-worthy results. Choose from a range of experiences; from crafting your own signature gin (the perfect Christmas or birthday gift surely?), to the Matahui Tasting Experience (which includes exploring the permaculture garden), Put your own group together for a more bespoke offering.
Minden Lookout: Views worth pulling over for
Sometimes the best attractions don’t cost a cent. Perched high above the Bay of Plenty, Minden Lookout delivers breathtaking views and is the perfect stop for photographers and road trippers alike. The newly rebuilt covered viewing platform provides a spectacular panorama across the green Western Bay, Tauranga Harbour, Mount Maunganui, Matakana Island and the coastline beyond. On a completely clear day, you can spot Whakaari/White Island in the distance. Barely any walk (two minutes maximum) is required as you can park alongside
the lookout.
Mount Maunganui town centre: Where flavour meets coastal charm
Mount Maunganui’s town entre has nailed the art of the seaside lifestyle – a lively hub where boutique shopping, excellent food and the beach are all within easy strolling distance. The palm-lined Maunganui Road is the place to browse, with fashion boutiques, local designers, gift shops, art galleries, beauty and wellness stores and plenty of places to stop for coffee, brunch, lunch or a relaxed drink.
There’s also a strong local-food flavour, with markets showcasing fresh regional produce, while the proximity to Main Beach and Pilot Bay means you can easily combine a spot of retail therapy with a barefoot beach walk or waterfront wander.
Add in the Mount’s famously laid-back atmosphere and you have a town that feels much more like a holiday destination than a shopping precinct – year round – and that’s precisely its appeal.
There’s also an impressive dedication on the main street to celebrating New Zealand fashion labels – this really does add to the heart of what makes this space so special.
TOP FOODIE PICKS: Izakai Bar & Eatery (deserves a full article of its own for its unique Māori Japanese fusion menu); Alpino (relaxed Italian flair with handmade pasta and woodfired pizza); Solera (an astonishing modern contemporary menu and the Bay of Plenty’s only two-hatted restaurant); Latitude 37 (a local institution for stead and seafood with a laidback vibe); Saltwater (delectably fresh seafood); Palace Tavern (the perfect burger).
Tauranga: Where the city meets the sea
Once considered the gateway to the Mount, Tauranga has quietly evolved into one of the Bay of Plenty’s most appealing places to eat and wander, with its revitalised waterfront providing the perfect backdrop. The city’s heart is wrapped around the harbour, where The Strand and surrounding streets have become a lively hub of cafés, restaurants, bars and eateries – from relaxed brunches and fresh seasonal fare to sophisticated dining with water views.
Harbourside remains a standout for its atmospheric waterfront setting, while newer spots such as Florence (11/10 exceptional service, food and coffee), The Grocer (try the stacked sandwiches) and Stassano Deli (artisanal cheese anyone?) add to the exciting foodie scene.
Beyond the waterfront, the city centre’s increasingly diverse food scene means there’s plenty more to discover tucked among its laneways and streets, from artisan baking and Japanese to Mediterranean and inventive contemporary cuisine.
The Historic Village is well worth a visit (it’s free) and boasts three amazing eateries, plus a cute lolly shop aptly named Sugar and Spice.
What we particularly liked about Tauranga is that it doesn’t demand to be ticked off in a hurry. You can wander the waterfront, stop for lunch, browse the shops, discover a gallery, watch the boats come and go, then settle in somewhere for a drink as the light changes over the harbour. It’s a city with plenty going on, but its best moments are often found simply by slowing down and seeing where the afternoon takes you.
Reimagining the heart of Tauranga
Tauranga is also undergoing one of the country’s most significant civic transformations. At the centre of this change is Te Manawataki o Te Papa (the heartbeat of Te Papa); a $300 million investment in a new civic precinct that is currently under construction in Tauranga’s waterfront city centre. Designed as a place for gathering, storytelling, learning and connection, the precinct will bring together a museum, library and community hub, civic whare (public meeting house), upgraded public spaces and cultural experiences in the heart of the city.
Te Manawataki o Te Papa represents a shared vision between Tauranga City Council and mana whenua to reconnect the city with its people, history and cultural identity.
The civic precinct will include Tauranga Art Gallery enhancements (re-opened in November 2025); a library and community hub (opening 16 October 2026); a new museum Te Whare Taonga o Tauranga (opening 2028), a civic whare/public meeting house (opening 2028); upgraded public spaces and landscaping; and cultural storytelling and public art.
Pāpāmoa: Beyond the beach
Right: Izakai Bar & Eatery boasts a unique Māori Japanese fusion menu
Continue down the coastline and the undeniable laid-back Pāpāmoa vibe is a definite drawcard. While it may have earned its reputation as one of the Bay of Plenty’s favourite beach destinations, there’s plenty more on offer than sand and surf.
Aside from the obvious glorious sweep of coastline, Pāpāmoa allows you to choose your own pace; from easy-going walks and green spaces; to exploring nearby markets; or working your way through vibrant cafés, restaurants and boutique shopping.
Whether you’re here for a few days of beach bliss or using Pāpāmoa as a base to explore the wider Bay, it’s remarkably easy to settle into instant holiday mode.
TOP FOODIE PICKS: Lantern (try the tiger prawn toast); Gather (the perfect breakfast brew); and Pearl Kitchen (superb service and a mouthwatering menu).
Beachfront Bliss: Tasman Holiday Parks Pāpāmoa
Speaking of holiday mode – where better to enjoy Pāpāmoa Beach at your own pace than Tasman Holiday Parks. Wake to the sound of the waves and enjoy direct access to this beautiful stretch of coastline. Behind the relaxed holiday-park credentials lies something that feels decidedly more resort-like, with an impressive pool and luxe spa area complementing an eclectic mix of accommodation. Make your choice from stylish apartments and luxury ocean-view villas to powered sites for motorhomes and caravans and traditional campsites. This wonderfully inclusive mix makes this spot so special, catering for those after a little luxury through to keen campers looking for a memorable spot to watch the ocean. Add the impeccable presentation throughout and a genuinely fantastic team who go out of their way to make you feel welcome, and you may feel inclined to stay longer than planned!
*For more Bay of Plenty inspiration, join us as our flavoursome adventures continue in our next issue.
