The event was hosted by Frankie Holden, former presenter for Nine Network's caravanning and travel show, Discover Downunder.
The launch reinforced Jurgen's role as a key player in the RV industry in New Zealand and Australia. Managing director Terry Steel spoke about the significant in-roads the company had already travelled in its five-year history. "Our new factory is a pivotal part of our plans to expand our product range into new categories. Future expansion includes pop tops, toy haulers, camper trailers and motorhomes."
Mr Steel says the facility represented a $5m investment, enabling Jurgens to triple its production capability over the years ahead.
Andrew Fink of Auto Leisure and Marine Group (ALM Group) Hamilton represents Jurgens, New Zealand. Andrew says the opening of the new facility in Australia is testament to Jurgens' strong focus on growth.
"It is certainly not static. Its new product launch reveals more growth and underscores Jurgens investment in the future."
He says New Zealanders would be particularly interested in the company's dedication to the New Zealand market, reflected by its attendance at New Zealand shows. "The main reason for that is so its representatives can take grassroots feedback about layout and design back with them. Proof they have listened is embedded in the upcoming launch of a product, designed especially for the New Zealand market, which reflects our desire for more interior seating."
Jurgens new product development program was on show at the factory opening, with the all-new pop top caravan, the Jindabyne, launched on the night. Media and guests had an opportunity to have a close-up look at the much anticipated entry-level product which includes a comprehensive kitchen and dining area and a comfortable bed.
Also exhibited was the full line up of 2013 caravans, comprising four platforms - the new 23ft, dual-axle flagship, the Tooradin, designed for extended touring; the ever-popular, 21ft, dual-axle Lunagazer which is light enough to be towed with a regular family sedan ; the 18ft Sungazer, nimble enough for weekend getaways; and the compact 16ft Sungazer, which also includes a full shower and toilet.
Mr Steel outlined the key elements enabling Jurgens to stand out from the competition. "We aim to save our customers money on towing costs. Lower tow weight and aerodynamic design delivers major fuel efficiency savings. Plus, you won't need a huge tow vehicle to tow our vans, so you can save on the initial vehicle outlay.
"We are an established Australian company with products proven for our conditions, with strong local spare parts and back up. Our products are well engineered. We are so confident of our product, we back it with a real three-year factory warranty - not a third party, pro rata or ingress only warranty."
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